The strength is in us.
Soffe Apparel has positioned itself as a market-leading, all-American lifestyle activewear brand. Born from a love of physical movement with matched comfort, our activewear brand is designed to provide core basics for any sport or activity for you and your family. Most known for our popular cheer shorts, our brand has expanded to offer athletic leisure apparel for ladies, men and children. Today, we demand a shared experience — working out in groups, rather than on our own and we share our goals, our motivations and our successes. Soffe knows The Strength Is In Us and is proud to be a leader in this movement.
Soffe’s legacy began in 1946, when it first hit the scene as a distributor to military exchanges and college bookstores. In the ensuing decades, we expanded our focus to include activewear for all types of athletes and exercise. In 2003, Soffe was acquired by Delta Apparel Inc. (NYSE MKT: DLA), and this partnership helped further our growth.
Delta Apparel is a worldwide leader in the manufacturing and distribution of blank activewear. From traditional screenprinting and embroidery to direct to garment digital printing, Delta garments provide a superior blank canvas for decorating. Our market segments include private label programs for major brands; the advertising and promotional products industry; and custom apparel decorators large and small.
Delta Apparel also provides a variety of different distribution channels including specialty stores, department stores, e-retailers, and sporting goods/outdoor retailers. Their distribution facilities are located across the U.S., which means more access to the Soffe products you love.