How to Select an Online Shopping Cart
Offering an intuitive, easy-to-use shopping cart can help boost sales for your apparel business online, and as ecommerce has become more popular, the number of shopping cart options for the apparel industry has grown. The key is finding the right one to use.
To get the businesses you serve the items they need in a quick and efficient manner, you should consider the benefits of each type of shopping cart option, looking beyond price and convenience for your own business. You always want to consider what is convenient for the people who place orders on your ecommerce site.
Here are a few things to consider when selecting an online shopping cart for B2B apparel manufacturers.
Out of the Box or Open Source
Depending on your tech skills, you may want to choose an open-source option that allows you to tinker with the presentation, design and configuration of your shopping cart. If you’re comfortable with coding or have someone on staff who is, open source is the way to go.
If you don’t want to code or prefer a simpler approach, an out-of-the-box option lets you employ a simple template with more limited options to get your cart functioning. This will take less time and expertise.
Cloud Platform or Hosted
When you put your shopping cart on the cloud, you get the convenience of being able to access it anywhere, from any web browser. This can be helpful for making fixes if you notice a glitch when you’re away from the office and on the go.
However, a hosted platform, which uses actual software that is installed on-site, has advantages, too. Some people believe it’s a more secure option, and it also wouldn’t be susceptible to potential cloud outages.
Do your homework on payment card industry (PCI) security. There are certain standards etailers who accept credit cards are expected to uphold. Research beforehand to determine whether you’ll need to do this yourself or if it’s included in your platform. Being ignorant of the rules is no excuse.
Finally, your shopping cart should function in a way that’s easy for B2B users to navigate. Keep in mind that your needs are different from B2C businesses. You may have different prices for different accounts, for instance, and you need a cart that’s able to differentiate them.
Other functionality concerns to keep in mind include:
- Responsive design: Chances are your customers will be accessing your store on a tablet or mobile phone. Be sure to use responsive design so the cart adapts to whatever device it’s being viewed on.
- Payment: Unlike a B2C retailer, you may not need your customers to pay for an entire order when they buy, or you may want to give them the option to pay off multiple orders. Get a cart that can conform to these needs.
- Service: Many B2B companies prefer platforms where they can use self-service, since it’s more efficient to pay bills and find answers to questions electronically. Be sure your cart has an easy-to-understand self-service element where your buyers can track orders, look over mock-ups or find shipping information.
Find the Best Online Shopping Cart for Your B2B Apparel Business
Navigating the many options for shopping carts can be overwhelming. Let FDM4 help you find or customize the right option for your business. Contact us today.